Vibrant, Natural, Bold, Positive, and Feminine
The leaf shapes in the identifier represent a pop, a boom, an attention-grabbing graphic that symbolizes the bold and vibrant nature of the brand, while also tying in a natural feel. The bold typeface is easily legible and clear.
The bright colour palette reflects the values of the brand. The predominant colour in this visual identity set is hot pink, which is known for creating a positive feelings and feminine energy, while the blue tones add some striking contrast.
The heading typeface uses a bold font to create an eye-catching and strong feeling, while the serif font used for the subheadings and body copy creates an air of professionalism and stability.
Pattern, Graphic Device and Graphic Elements
The leaves from the identifier were used to create a repeatable pattern, while the illustration adds a unique and feminine touch to the brand identity. A graphic device is used to balance the illustration and feminine pattern with sharp lines to bring in the bold energy. By using these graphic elements throughout your marketing materials, you will create the cohesive feeling in your brand identity.
This is a digital product, so a digital zipped package will be downloaded upon purchase, excluding the logo files and brand board, which will be sent within three business days.
- Logo: Your business name in Horizontal and Vertical versions. Includes CMYK, RGB, Black and White (PNG, JPG and EPS files)
- Brand Board: 1 page pdf with your custom logo
- Colour Palette & Fonts: 1 page pdf outlining colour values for CMYK, RGB, HEX and Pantone and Font Names (Fonts not included, they can be downloaded from Google Fonts at no charge)
- Pattern: File as svg, gif, png and jpeg in small repeatable format (216 x 216 px) as well as full page pattern in jpeg, pdf and svg (8.5 x 11″)
- Graphic Device: File as svg, eps and png
- Illustration: File as svg, eps, gig, jpg and png
Not Included: Please note that the Instagram and Facebook layouts are there to show you how the brand can be used and are not included in this product.
When will I have my brand?
You will receive the files for your brand identity within 3 business days.
When checking out, please be sure to include your Business Name.
Would you like more customization done? If so, please note that customization is billed in 1 hour increments at $75 per hour. Please note the type of customization you are looking for and I will give you an estimate on the length of time it will take.
Would you like to see a preview with your business name before you purchase this brand identity? Please checkout with the Logo Preview option and note your business name and the name of the brand identity set you would like to preview, and you’ll have the preview within 24 hours!