Supportive, Energetic, Adventurous, Safe, Confident
The wavy, moving shapes within the circular form symbolize the horizon on the water, which lends well to the adventurous and energetic values of the brand. The shapes are all housed within a circle, which represents being supported and safe. The clean, sans-serif typeface gives a professional and modern feel to the brand.
The uplifting colour palette reflects the values of the brand. The predominant colour in this visual identity set is blue, which is often associated with the sea and sky, so it ties in well with the adventurous value, while green adds a safe and grounding feeling. The pink tones bring in some energetic impact, and the dark blue adds some contrast.
The heading typeface is a mid-weight sans-serif font that draws attention while remaining approachable, and the serif font used for the body copy creates an air of professionalism and stability.
Pattern, Graphic Device and Icon Set
The wavy shapes from the identifier inspired this repeatable, modern and energetic pattern. A circle element is used as graphic device to add some movement and a supportive feel to layouts. The icon set uses thick lines which ties in nicely to the brand. By using these graphic elements throughout your marketing materials, you will create a cohesive feeling in your brand identity.
This is a digital product, so all files will be available through download.
- Logo with your business name in Horizontal and Vertical versions. Includes CMYK, RGB, Black and White (PNG, JPG and EPS files)
- Brand Board with your logo
- Colour values for CMYK, RGB, HEX and Pantone
- Name of fonts to download from Google Fonts
- Pattern file as svg, eps, gif, png and jpeg in small repeatable format (216 x 216 px) as well as full page pattern in svg, eps, jpeg, and pdf (8.5 x 11″)
- Icon files as svg, eps, jpeg, gif, png
- Graphic Device file as svg, eps and png
Not Included: Please note that the mockups are there to show you how the brand can be used and are not included in this product.
What you’ll receive 2 business days after purchasing:
- Logo: Your business name in Horizontal and Vertical versions. You will have the opportunity to have two sets of revisions to the logo.
What you’ll receive 2 business days after approving the logo:
- Once approved, files will be delivered in CMYK, RGB, Black and White (PNG, JPG and EPS files)
- Brand Board: 1 page pdf with your custom logo, colour palette, fonts, pattern, graphic device and graphic elements
When checking out, please be sure to include your Business Name.
Would you like more customization done? If so, please note that customization is billed in 1/2 hour increments at $75 per hour. Please note the type of customization you are looking for and I will give you an estimate on the length of time it will take.
Would you like to see a preview with your business name before you purchase this brand identity? Please checkout with the Preview Logo option and note your business name and the name of the brand identity set you would like to preview, and you’ll have the preview within 24 hours!