Holistic Care Visual Identity

Description

Values

Holistic, Caring, Trustworthy, Natural, and Professional

Logo

The lines inside the circle identifier represent a leaf which symbolizes nature. The circle that surrounds the leaf represents the holistic aspect of the brand, while the thickness of the circle outline feels like a big, trustworthy hug. The clean, sans-serif typeface gives a professional and modern feel to the brand.

Colour Palette

The neutral colour palette reflects the values of the brand. The predominant colour in this visual identity set is green, which is known for all things nature and natural, while the gold and pink tones add some warmth with the addition of a dark grey for some contrast.

Fonts

The heading typeface is a sans-serif font that is modern and clean, while the sans-serif font used for body copy creates an approachable and professional feeling.

Pattern, Graphic Device and Icon Set

The interior lines from the identifier were used to create a repeatable, modern and professional looking pattern. A circle element is used as graphic device to add some softness to layouts while tying in the brand colours. The icon set uses the same line angles as the identifier, which ties in nicely to the brand. By using these graphic elements throughout your marketing materials, you will create a cohesive feeling in your brand identity.

What’s included?

This is a digital product, so a digital zipped package will be downloaded upon purchase, excluding the logo files and brand board, which will be sent within three business days.

What you’ll receive directly after purchasing

• Colour Palette & Fonts: 1 page pdf outlining colour values for CMYK, RGB, HEX and Pantone and Font Names (Fonts not included, they can be downloaded from Google Fonts at no charge)
• Pattern: File as svg, eps, gif, png and jpeg in small repeatable format (216 x 216 px) as well as full page pattern in svg, eps, jpeg, and pdf (8.5 x 11″)
• Graphic Device: File as svg, eps and png
• Icons: Files as svg, eps, gif, jpg and png

What you’ll receive 3 business days after purchasing

• Logo: Your business name in Horizontal and Vertical versions. Includes CMYK, RGB, Black and White (PNG, JPG and EPS files)
• Brand Board: 1 page pdf with your custom logo

Not Included: Please note that the mockups are there to show you how the brand can be used and are not included in this product.

When will I have my brand?

You will receive the files for your brand identity within 3 business days.

Customization

When checking out, please be sure to include your Business Name.

Would you like more customization done? If so, please note that customization is billed in 1 hour increments at $75 per hour. Please note the type of customization you are looking for and I will give you an estimate on the length of time it will take.

Logo Preview

Would you like to see a preview with your business name before you purchase this brand identity? Please checkout with the Logo Preview option and note your business name and the name of the brand identity set you would like to preview, and you’ll have the preview within 24 hours!