Calm & Kind Visual Identity

Description

Values

Calm, Kind, Authentic, Trustworthy, and Supportive

Logo

The circle in the logo represents wholeness and gives a soft, supportive feeling. The flower petals within the circle are evenly spaced and projecting an aligned and trusted feeling. The font chosen for the logo feels professional, yet has an open, easy sense to it.

Colour Palette

The neutral colour palette reflects the values of the brand. The predominant colour in this visual identity set is blue, which is well-known for creating trust and calmness, while the light pink colour adds the feeling of support and kindness.

Fonts

The heading font uses an italicized serif font to create an approachable, friendly feeling, while the sans-serif font used for the subheadings and body copy is modern and clean.

Pattern, Graphic Device and Graphic Elements

Circles and dandelion seeds create the repeatable pattern, while the graphic device, which is used to create layouts, is pulled from the logo identifier. There are several graphic elements that can be used throughout your marketing materials to create the cohesive feeling of the brand.

What’s included?

This is a digital product, so a digital zipped package will be downloaded upon purchase, excluding the logo files and brand board, which will be sent within three business days.

• Logo: Your business name in Horizontal and Vertical versions. Includes CMYK, RGB, Black and White (PNG, JPG and EPS files)
• Brand Board: 1 page pdf with your custom logo
• Colour Palette & Fonts: 1 page pdf outlining colour values for CMYK, RGB, HEX and Pantone and Font Names (Fonts not included, they can be downloaded from Google Fonts at no charge)
• Pattern: File as svg, gif, png and jpeg in small repeatable format (216 x 216 px) as well as jpeg, pdf and svg of 8.5 x 11″
• Graphic Device: File as svg, eps and png
• Graphic Elements: Files as eps, gif, jpg, png and svg

Not Included: Please note that the Instagram and Facebook layouts are there to show you how the brand can be used and are not included in this product.

When will I have my brand?

You will receive the files for your brand identity within 3 business days.

Customization

When checking out, please be sure to include your Business Name.

Would you like more customization done? If so, please note that customization is billed in 1 hour increments at $75 per hour. Please note the type of customization you are looking for and I will give you an estimate on the length of time it will take.

Logo Preview

Would you like to see a preview with your business name before you purchase this brand identity? Please checkout with the Logo Preview option and note your business name and the name of the brand identity set you would like to preview, and you’ll have the preview within 24 hours!