Learn with Sherri Branding Tree Academy Coming Soon!
Do you want to create a brand identity that aligns with your authentic business?
Do you want to be in control and be part of the creation process?
Do you want to learn what a brand identity is?
This course will teach you everything you need to know about creating a custom brand identity.
This is a beta course, meaning it’s the first time it’s being launched. You have the chance to help create the course by telling me exactly what you need and I’ll adjust the course as we go. It may not be perfectly polished, but I’ll teach you everything I know so that you can finish the course feeling confident about your branding and ready to share it with the world!
Do you want to join me?
Before you can create your visuals, you’ll need some deep roots to build on. In this module you’ll get clear on your mission, values, vision, target market, brand personality traits, goals, voice and tone.
By getting clear on what drives your business, you’ll not only have a guiding light for your visuals, but you’ll also have a clear direction for the future of your business.
Now it’s time to create a strong trunk with your visual identity system. The trunk carries the meaning from the roots all the way up to the vibrant colour in the leaves. Your visual identity system will include your colour palette, fonts, patterns or graphic device, an icon set and a photography style. You’ll also create some logo concepts that you can hand over to a designer to fine-tune.
With this system, you’ll have custom visuals that make it easy to create consistent marketing pieces.
This is the fun part! Now you have a visual identity system, and it’s time to put it to work for you. Your graphics are the front-facing, reach-for-the-sky, attention-grabbing, beautiful branches on your brand identity tree. In this final module you’ll create your social media graphics for Facebook, Instagram and YouTube.
Once you have your visual identity system and you have created graphics, you are ready to roll with a consistent, authentic brand that is uniquely you!