The client creates natural, handmade soap and wanted her logo to reflect that. The wordmark is wrapped in an oval shape to not only symbolize the shape of bar soap, but also to create a flowing, natural feel to the logo. By including daisies and leaves, the viewer understands that this product is made from ingredients found in nature. The script font gives a casual, approachable air to the logo, while the all-caps sans serif adds a professional touch.